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What is internet marketing & search engine optimisation?
The world of internet marketing encompasses a myriad of processes, skills and techniques and ultimately involves directing as many qualified visitors to your website as possible. The vast majority of website traffic comes from search engines such as Google and therefore the most important part of internet marketing is making your website ‘attractive' to search engines. This is called search engine optimisation (SEO). Good SEO ensures that your website gets large quantities of highly qualified focused traffic that leads to higher sales conversions.
How can we ensure your site gets more traffic?
When a website page is submitted to a search engine it collects vital information from that site and indexes it in a database holding information on hundreds of millions of websites. When a user looks on a search engine for a keyword or a set of keywords (keyphrases) the search engine decides which of its indexed sites are most relevant to the users search and displays a list in order or its perceived relevance. By optimising your website we can ensure your website pages appear relevant to the logic of the search engine program indexing the page and thereby achieve a higher listing.


SEO & Submission Package

"Search engine optimization (SEO) may be just one part of an online Internet marketing strategy, but it is the fundamental part. It's the baseline. Search engine placement and keyword-related advertising can make up 80 to 90 percent of your traffic." - Brand Week Online Magazine

Analysis of website and customer expectations:

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Analysis of website target audience, current internet marketing strategy, analysis of competitors, website traffic etc.
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Analysis of existing website in terms of keyphrase success in popular search engines, link popularity & search engine saturation analysis.

Analysis of current search engine optimisation:

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Meta tags, site copy analysis, HTML analysis, navigation consistency, site architecture, keyword/keyphrase density etc.

Keywords/keyphrases research and competition analysis:

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To drive qualified users to your website it is imperative that the website is optimised for the phrase they actually search for in their search engine of choice. There will be huge competition for sites optimising their sites for short non specific keyphrases such as ‘car insurance', ‘flights new york' or ‘hotels sydney' so research needs to be done to establish the optimum ratio between the number of times a keyphrase is being searched for and the number of sites which use that keyphrase.

Optimisation of the website for search engines:

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Creation of a ‘search engine friendly' sitemap enabling search engine crawlers to find and index all subpages on a regular basis.
• Optimisation of website pages:
  • Title, Description, Keywords Meta Tags
  • Names of files, images, alt's, directories etc
  • Addition and/or amendment of copy for optimum keyword density
  • Ensuring text based navigation and other intra linking of site pages
  • Creation of robots.txt file
  • Correction of any HTML errors which might jeopardise listing
  • Creation of a 404 error page

Manual submissions of the home page and site map to major free search engines and directories:

• Submission to Search Engines: Google / MSN/ Ask Jeeves / Alta Vista /AOL/Excite/ Netscape /iWon / Alexa / AllTheWeb / Lycos / Claymont /Entireweb.com / EZSearches /Inter-Change / LookSeek.com /Search It / Searchalot /WalHello /Hotbot
• Submission to directories: Open Directory /Jayde Online Directory / MallPark / Nerd World Media / On A Mission /Scrub The Web /SearchEngineProject.com /What's New /ZenSearch

Additional Internet Marketing Services

Yahoo - submission of the home page to Yahoo! directory:

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Submission to Yahoo directory. This used to be free but relatively recently Yahoo introduced a charge of £199 for commercial sites.

Google Adwords – CPC (cost per click) marketing

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Google ‘AdWords' provide a way to get to the top of highly competitive search listings by bidding for the position of a small ad we submit to Google. This technique promotes highly qualified traffic leading to high conversion rates. Payment is made to Google for each time the ad is clicked and thereby a visitor views your website. A limit per day is determined to avoid going over budget. Conversion tracking programming will be added to your website to show how many clicks turn to purchases. The amount to bid for a high position depends on how much you would be prepared to pay for a user, searching for a business like yours, to view your site and can range from 4p to several pounds. Performance reports are sent every day and the campaign can be terminated or amended anytime.

Links, copy writing, banner ads

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We are happy to provide fully fledged marketing campaigns tailored to individual company requirements. Google, for instance, pays increasing emphasis on reciprocal linking from related websites in the page ranking process. Another important but time consuming method of increasing the ranking in search engines is the amount of relevant content in a website. Other marketing techniques such as banner ads and the search for appropriate locations for this type of media can also be arranged.

Please get in touch if you would like more information.
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